Runners. Yeah, we’re different.
Best (eunning) print ad ever?
A second newsletter in one week? What’s going on with him? Sorry if you consider this spam but i felt like i finally had to write something about this ad campaign from 2000 as i love it every time i stumble upon the bookmarked link to it! I would lie if i’d say i recognized the ad back when it was released as i was 13 but from the moment i first saw it, i loved it.
“Runners. Yeah, we’re different.” is an ad campaign from adidas, supporting the launch of their Supernova runner. But in the end the shoe was only a small part of the ad. They authentically managed to capture moments from (more or less) everyday running. No fancy looks, no synchron strides, no glossy pics and adidas as a brand pretty much stepping back. Just getting to the core of running. I really appreciate that.
One should add that for sure an agency did this and it was around 1.000.000 $ but i’m sure “it was worth the cost”.
(I like the ads way more than the video but it’s fun as well!)
To dig in deeper i can warmly recommend the followeing article in a marketing blog from 2012 as i got most of the information from there and don’t wanna just take the credit. Click & Read here!
I added some of the pics below - find more in the linked article as well!
